Sports and entertainment sponsorships are powerful business tools in part because they can fulfill multiple marketing functions and achieve numerous objectives for corporations and brands. Among the most important goals of business-to-business sponsors is directly...
The NBA’s current media rights deals with Disney (ESPN) and Warner Bros. Discovery (TNT) is going into its final stretch, with the deals set to expire in 2025. Last week was the league’s exclusive media rights negotiating window with its current partners, but that...
Earlier this month, the NBA Phoenix Suns and WNBA Mercury unveiled Chicago-based venture capital firm Cleveland Avenue as the teams’ latest corporate partner. The stated goal of the multi-year alliance is to leverage the firm’s investments in AI, robotics, lifestyle...
Losing one of three top-tier partners—as the organizing committee for the Los Angeles Olympic and Paralympic Games and the U.S. Olympic & Paralympic Committee did earlier this week when Salesforce exited its planned seven-year agreement after less than three...
Fanatics has been around for nearly two decades. But in the last seven or so years, since being acquired by Michael G. Rubin’s GSI Commerce Inc., they have grown into an absolute powerhouse. Fanatics has become the undisputed industry leader in all of sports ecommerce...
With as much attention as diabetes/weight-loss medications are getting these days, it’s only natural for sponsorship sellers to view brands such as Ozempic, Jardiance and Mounjaro as high-value partner prospects—especially given that their manufacturers spent over...
Spotify recently unveiled its Live Experiences program, designed to attract brands and grow revenue by offering concerts and cultural gatherings to corporate partners for the first time. It is not surprising that the digital music platform has embarked on an effort to...
The 2024 March Madness tournaments have come to a close with both odds-on favorites, UConn and South Carolina, winning the Men’s and Women’s championships respectively. This year’s tournaments were full of upsets and surprises, adding up to a phenomenal conclusion for...
Necessity is the mother of many things and the U.S. armed forces need to boost their enlistment numbers. That situation could see them increase sponsorship activity to levels close to what they spent in the first decade of this century. In a joint announcement over...
The NFL’s 32 teams just concluded their annual Club-Led Activation Summit, which has been held each off-season for the past eight years, with the exception of a Covid pre-emption in 2021. The Tennessee Titans were the host for the 2024 event in Nashville. It won’t...
