By Sagar Jethani
Smart companies know that entertaining clients can generate positive business results. So why does it become a major headache for so many of them? And why are those results so hard to measure?
Here are ten warning signs that your client entertainment is out of control:
- You only have a vague idea who’s really using your tickets.
- Whenever you ask about ROI, you’re told it’s more about “relationship building,” or that “it’s hard to quantify.”
- Employees request events over email.
- You track who’s requesting events with an Excel workbook… or workbooks.
- You can’t name a single piece of new or renewed business that came in as a result of your client entertainment.
- You’re pretty sure employees are taking their friends & family rather than clients to your events.
- Sales people complain that by the time they’ve received approval for their events, it’s too late because their clients are no longer available.
- Admins complain that managing all these events takes too much time.
- Instead of being seen as a revenue driver, client entertainment is considered a cost— one that often comes up when you’re deciding where to make cuts.
- You worry that if you ever get audited, the truth of who’s really using your entertainment assets could cause irreparable damage your company’s reputation.
Sound familiar? There’s a better way. See why the world’s most successful companies turn to TicketManager to transform their client entertainment from boondoggle to business driver.