TicketManager All Access Interview Series

A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest — focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.

Starting from Scratch: Challenges and Opportunities of Marketing a New Sports Property

 

Nick Kelly, President of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights.

Holding Partnerships (and Partners) Accountable for Success

 

Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business, and reveals that the airline is giving rightsholders revenue targets and asking them to demonstrate their impact.

The Future of the Live Fan Experience

 

Alison Birdwell, President of Aramark Sports & Entertainment, shares her unique insights on how COVID, technology advancements and data science are reshaping interactions between fans, teams, and concessionaires at stadiums, arenas and other venues.

Teaching Old Brands New Tricks: What Gillette Is Learning from Esports and Endorsements

 

Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.

How New Audiences Are Shaking Up Sports and Entertainment Marketing

 

Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties.

Zurich North America Has a Story to Tell


 

Steve Nolan, Head of Marketing & Communications for the leading multi-line insurer, discusses the role sponsorship and events can play in brand story-telling and shares the progress being made on successfully measuring its partnerships’ business outcomes.

How New York City Football Club Turned Disruption into Opportunity

 

Brad Sims, NYCFC CEO, tells us how the MLS club addressed the events of 2020—including the pandemic, rise of the social justice movement and a national election—to strengthen connections with its fans and community.

Understanding Who Your Fans Are and What They Are Worth

 

Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer journeys and lifetime value of its fans, and how those insights can be used across revenue streams from ticket and merchandise sales to corporate partnerships.

Why Flexibility and Creativity Are Keys to Successful Partnerships

 

Nick Carey, Senior Vice President and Head of Sponsorships and Brand Engagement for Wells Fargo offers advice to brand marketers and sports and entertainment rights holders regarding what each side needs to bring to the table.

The Game-Day Experience: What Will Change and What Will Stay (Almost) The Same

 

Lou DePaoli, executive vice president and chief revenue officer for the New York Mets shares his thoughts on frictionless interactions, game-day promotions and corporate partner expectations.

How STAPLES Center Navigates a Shifting Marketplace for Premium Seating Sales

 

Michele Kajiwara, Senior Vice President of Premium Seating Sales for AEG/STAPLES Center, takes a look at the impact of 2020 events on premium seat owners and how venues can maintain and build relationships post-pandemic.

How Danone is Building a Brand Partnership Strategy from the Ground Up

 

Kieran Foley, Head of Partnerships, Brand & Strategy for Danone North America, shares the world’s largest public benefit corporation’s fresh take on sponsorship—including its objectives and what benefits it is looking for—and offers advice on how marketers and rights holders can ensure fair market value for both parties.

The Shift to Digital: What It Means for Fan and Customer Engagement

 

Steve LaCroix, most recently Executive Vice President & Chief marketing Officer for the Minnesota Vikings, talks about the role of digital content in connecting with fans and the importance of developing and applying insights from the data produced by digital platforms.

The Impact of “Forced Evolutions” on the Cleveland Cavaliers’ Corporate Culture

 

Nic Barlage, President of Business Operations for the Cavs and Rocket Mortgage FieldHouse, discusses sustaining a positive culture and creating unity through the NBA team’s pandemic response and its support of Black Lives Matter and other social justice platforms.

How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

 

Andy Bosman, Principal and Chief Marketing Officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes toward its title sponsorship of the RSM Classic PGA Tour event, from establishing objectives and success measures to continually improving the client entertainment experience.

Planning for the Unknown: One Leading Sports Organization’s Approach

 

Jarrod Dillon, Chief Marketing & Revenue Officer for Vinik Sports Group looks at how the parent organization of the NHL’s Tampa Bay Lightning is taking lessons learned from corporate partner relationships and fan engagement in 2020 and applying them in preparing for a new season.