TicketManager All Access Interview Series

A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest — focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.

 

Manny Rodriguez, chief marketing, experience and customer officer for UCHealth, explains how a portfolio of sports sponsorships and creative activations and events meets multiple objectives for the health care system.

 

Peter Feigin, President of the reigning NBA champions explains how the Milwaukee Bucks revamped the organization’s business operations to increase attendance, ticket revenue, partnerships and the impact of the enduring labor shortage and social justice movement. 

 

Al Guido, President of the San Francisco 49ers and Chairman and CEO of Elevate Sports Ventures, shares his takes on trends and developments in sports business, including crypto partnerships, where local revenue growth will come from and why properties should be more like agencies.

 

Ben Milsom, Chief Ticketing Officer for the reigning Super Bowl champions walks through his team’s brand evolution, the vagaries of the Tampa Bay market and developments in the ticket sales business.

 

Jim Van Stone, President of Business Operations and Chief Commercial Officer for Monumental Sports & Entertainment, delves into the future of jersey patches, international partners, NFTs and unique business structures.

 

Sharon Line Clary, Vice President of Strategic Marketing & Communications for AdventHealth, explains how sports and entertainment partnerships occupy a unique position in achieving marketing and business goals for a major healthcare system.

 

Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships for United Airlines discusses the shifting role of sponsorship and what it requires of brands and their partners to be successful.

 

Scott O’Neil, Sports & Entertainment executive shares his perspective on meeting fans’ expectations, navigating through societal upheaval, the changing nature of revenue sources and meeting the needs of the next generation.

 

Jim McCloud, Executive Vice President, National Partnerships for Audacy, Inc. discusses the role of audio platforms in the digital age, including how the inclusion of sports betting and podcasting can provide compelling opportunities for listeners, as well as for rights holder and brand partners.

 

Larry Freedman, Co-President and Chief Business Officer of the Los Angeles Football Club, dives into trends in media and brand partnerships, and explores the challenges and advantages of the organization’s business model.

 

Josh Epstein, Head, Corporate Sponsorships for BMO Financial Group, explores making changes to strategy and tactics to keep partnerships fresh, relevant and delivering against short- and long-term objectives.

 

Dominic Orozco, Chief Strategic Marketing Officer for Gila River Gaming Enterprises, makes the case for category exclusivity, naming rights and building long-lasting relationships with fans through sports partnerships.

 

Catherine Carlson, Senior Vice President, Revenue & Strategy for the Philadelphia Eagles discusses the importance of connecting partners with each other, getting creative to develop new sponsorship assets and helping activation professionals find their sales DNA.

 

Peter Arceo, General Manager of San Manuel Casino, explores the art of negotiating fair market value for sports and entertainment sponsorships, as well as the many unique aspects of activating, optimizing and evaluating casino partnerships.

 

Rene Ramos, Vice President—Field Marketing/Lifestyle & Experiential Marketing at Constellation Brands discuss selecting the right partnership opportunities, aligning execution to market conditions and what makes an outstanding partner.

 

Pat LaCroix, Head of Global Brand and Marketing Activation for Bose Corporation shares how changing times have led to new sponsorships and new activation while retaining a focus on determining KPIs and other success metrics.

 

Nick Kelly, President of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights.

 

Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business, and reveals that the airline is giving rightsholders revenue targets and asking them to demonstrate their impact.

 

Alison Birdwell, President of Aramark Sports & Entertainment, shares her unique insights on how COVID, technology advancements and data science are reshaping interactions between fans, teams, and concessionaires at stadiums, arenas and other venues.

 

Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.

 

Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties.

 

Steve Nolan, Head of Marketing & Communications for the leading multi-line insurer, discusses the role sponsorship and events can play in brand story-telling and shares the progress being made on successfully measuring its partnerships’ business outcomes.

 

Brad Sims, NYCFC CEO, tells us how the MLS club addressed the events of 2020—including the pandemic, rise of the social justice movement and a national election—to strengthen connections with its fans and community.

 

Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer journeys and lifetime value of its fans, and how those insights can be used across revenue streams from ticket and merchandise sales to corporate partnerships.

 

Nick Carey, Senior Vice President and Head of Sponsorships and Brand Engagement for Wells Fargo offers advice to brand marketers and sports and entertainment rights holders regarding what each side needs to bring to the table.

 

Lou DePaoli, executive vice president and chief revenue officer for the New York Mets shares his thoughts on frictionless interactions, game-day promotions and corporate partner expectations.

 

Michele Kajiwara, Senior Vice President of Premium Seating Sales for AEG/STAPLES Center, takes a look at the impact of 2020 events on premium seat owners and how venues can maintain and build relationships post-pandemic.

 

Kieran Foley, Head of Partnerships, Brand & Strategy for Danone North America, shares the world’s largest public benefit corporation’s fresh take on sponsorship—including its objectives and what benefits it is looking for—and offers advice on how marketers and rights holders can ensure fair market value for both parties.

 

Steve LaCroix, most recently Executive Vice President & Chief marketing Officer for the Minnesota Vikings, talks about the role of digital content in connecting with fans and the importance of developing and applying insights from the data produced by digital platforms.

 

Nic Barlage, President of Business Operations for the Cavs and Rocket Mortgage FieldHouse, discusses sustaining a positive culture and creating unity through the NBA team’s pandemic response and its support of Black Lives Matter and other social justice platforms.

 

Andy Bosman, Principal and Chief Marketing Officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes toward its title sponsorship of the RSM Classic PGA Tour event, from establishing objectives and success measures to continually improving the client entertainment experience.

 

Jarrod Dillon, Chief Marketing & Revenue Officer for Vinik Sports Group looks at how the parent organization of the NHL’s Tampa Bay Lightning is taking lessons learned from corporate partner relationships and fan engagement in 2020 and applying them in preparing for a new season.