Rethinking Force Majeure and Other Lessons Shared and Learned

Rethinking Force Majeure and Other Lessons Shared and Learned

We had a great series of small-group conversations last week at our TicketManager All Access Round Tables. To encourage transparency, we promised to keep the participants and details private, but here are a few takeaways that don’t disclose anything proprietary. Since...
The NWHL Discovers A True Partner

The NWHL Discovers A True Partner

The terms “partner” and “partnership” have become synonymous with “sponsorship” in the vernacular of sports marketing. Too often though, they are merely just words. So when either a sponsor or rights holder actually lives up to the ideal of being a partner, it...
Defending the Value of Live Attendance

Defending the Value of Live Attendance

With most of the sports world excited about and focused on the return of fans to live games, the experience of buying a ticket and attending an event took a couple of unexpected, if not necessarily intentional, knocks recently. First, Triller Fight Club purchased the...