TicketManager Blog

The latest developments in company sports tickets and client entertainment.

A Key Link in the Sponsor-Fan Chain Is Breaking

A Key Link in the Sponsor-Fan Chain Is Breaking

As host of MLB All-Star Week, Coors Field was unsurprisingly awash in T-Mobile magenta for last Monday’s Home Run Derby. But viewers of the ESPN broadcast could be forgiven if they were turned off by the overt branding because it was lacking the context of the...

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Job Descriptions Provide Prospective Partner Insights

Job Descriptions Provide Prospective Partner Insights

When evaluating sponsorship opportunities, smart marketers go beyond assessing the assets, rights and benefits that a rights holder commits to delivering. They also seek information on whether the property will be a good partner. In addition to due diligence that...

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Restricting Sponsorship Categories Can Cause a Riot

Restricting Sponsorship Categories Can Cause a Riot

Little did we know when FTX and the Miami Heat announced their naming rights deal in March that the cryptocurrency exchange would be in the news for an even bigger partnership just a few months later. One of the largest sponsorships in esports’ brief history, the deal...

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Sponsors’ Balancing Act: How High Can the Wire Go?

Sponsors’ Balancing Act: How High Can the Wire Go?

The sponsorship equation used to be fairly simple. Brands supported teams, athletes, events and other organizations that their consumers and customers were passionate about. Stepping up to become an official sponsor—rather than simply an advertiser or ticket...

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Team USA Sponsors Face an Uphill Battle

Team USA Sponsors Face an Uphill Battle

If the already postponed Tokyo Olympic Games are able to take place this summer—a matter in some doubt with two months to go before the scheduled opening—they will have overcome the enormous obstacle of Japan’s COVID crisis simply to face a more mundane, but still...

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The NWHL Discovers A True Partner

The NWHL Discovers A True Partner

The terms “partner” and “partnership” have become synonymous with “sponsorship” in the vernacular of sports marketing. Too often though, they are merely just words. So when either a sponsor or rights holder actually lives up to the ideal of being a partner, it...

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Defending the Value of Live Attendance

Defending the Value of Live Attendance

With most of the sports world excited about and focused on the return of fans to live games, the experience of buying a ticket and attending an event took a couple of unexpected, if not necessarily intentional, knocks recently. First, Triller Fight Club purchased the...

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Will Your Next Brand Partner Buy Now, Pay Later?

Will Your Next Brand Partner Buy Now, Pay Later?

This post is not about structuring sponsorship payment schedules, as interesting and important as that topic may be. No, the headline refers to an emerging category that may become an active player in sports and entertainment partnerships—buy-now-pay-later (BNPL)...

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From Top Shot to Vaccine Shots, All Signs Are Pointing Up

From Top Shot to Vaccine Shots, All Signs Are Pointing Up

It has been hard for anyone in the business of sports to avoid talk of blockchain technology, cryptocurrency and non-fungible tokens (NFTs) recently, mostly attributable to the eye-popping figures attached to NBA Top Shot moments, but also extending to other...

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How COVID Has Altered the Sponsorship Marketplace

How COVID Has Altered the Sponsorship Marketplace

In addition to the many long-term effects of COVID-19 on live events, the pandemic is having a near-term impact on sponsorships across sports, entertainment and other types of properties, most notably in downward pressure on the value of sponsorship rights. Compelled...

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Sports Doesn’t Have a Gen Z Problem

Sports Doesn’t Have a Gen Z Problem

Although on the radar screens of marketers for some time, the members of Gen Z—complete with consumer behavior radically different from their elders—have reached critical mass, with the oldest now entering their mid-20s. This is a critical time for sports to address...

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Roadmap to the Summer Games in Tokyo

Roadmap to the Summer Games in Tokyo

By Ken Hanscom Welcome to the Road to Tokyo! Today marks 18-months to go until the Tokyo 2020 Olympic Games officially kicks off with the Opening Ceremony on July 24th. While 18-months may seem like the distant future, many family, friends, and fans like you whom are...

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4 Reasons Companies Don’t Renew

4 Reasons Companies Don’t Renew

By Troy Tutt It’s every team’s worst nightmare: your client decides not to renew. What went wrong? Companies will give any number of excuses to be polite and soften the blow. The truth is, customers leaving almost always comes down to one of four reasons. 1. It’s a...

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5 Cold Hard Truths About Company Sports Tickets

5 Cold Hard Truths About Company Sports Tickets

By Tony Knopp Microsoft got sued last week after an employee stole $1.5 million including company Super Bowl tickets. (Check out the indictment here.) How often are employees stealing or abusing sports tickets? As we told the Wall St. Journal: A law is being broken at...

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Company Sports Tickets & GDPR: What You Need To Know

Company Sports Tickets & GDPR: What You Need To Know

by Derek Goodnature On May 25, 2018, the sweeping new rules known as GDPR went into effect. The regulations significantly change how companies must manage user data for individuals in the European Union, and companies are scrambling to make sense of it. The urgency is...

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Game Over: Sports Tickets & EPA’s Scott Pruitt

Game Over: Sports Tickets & EPA’s Scott Pruitt

By Peter Holzberger Few things can land government officials in trouble faster than getting comped or discounted sports tickets. While former EPA Adminstrator Scott Pruitt was no stranger to scandal, one of his final fumbles in the weeks leading up to his resignation...

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The New Tax Law & Company Sports Tickets

The New Tax Law & Company Sports Tickets

By Troy Tutt The Wall Street Journal‘s Ruth Simon published a piece today about how the 2017 tax law is causing companies to radically change the way they host client events. The problem? Companies can no longer deduct 50% of the cost of taking customers to live...

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Illinois Lawmakers Buy Over $1 Million in Sports Tickets

Illinois Lawmakers Buy Over $1 Million in Sports Tickets

By Matt Huff Illinois is back in the spotlight— this time for the enormous sums of money its lawmakers are spending on sports tickets. According to the Illinois State Board of Elections website, Illinois House Speaker Michael Madigan’s campaign spent over $700,000 on...

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Winter is Coming… for Company Sports Tickets

Winter is Coming… for Company Sports Tickets

by Sagar Jethani A recession may be coming, and that means company sports tickets are at risk. Defend your ticket program against budget cuts by proving they drive results. The US economy is long overdue for a recession. When that happens, companies are going to look...

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Bringing Client Entertainment Into the Light

Bringing Client Entertainment Into the Light

By Sagar Jethani Having fun is serious business. Companies spend north of $600 billion each year taking their clients to sporting events, concerts, upscale restaurants, and a ton of other experiences in the hopes doing so will lead to new or increased business. With...

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5 Ways to Get Company Tickets Used NOW

5 Ways to Get Company Tickets Used NOW

“How do we get more tickets used?” We hear it nearly every day. One of the first conversations we have as we onboard new customers is how to set goals for their ticket usage.  Without goals, companies become disorganized, and waste, on average, 43% of their ticket...

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Ticket Admins Cost Teams Millions of Dollars Every Year

Ticket Admins Cost Teams Millions of Dollars Every Year

By Troy Tutt I started my career in sports as a sales guy. I sold season ticket plans and groups for the Cleveland Cavaliers. I soon started managing a book of clients and was responsible for servicing their needs, keeping them happy, and ultimately looking for ways...

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Say Goodbye to Printing Tickets at Home

Say Goodbye to Printing Tickets at Home

By Derek Goodnature Downloading and printing your Cubs tickets at home? That’s so 2016. The Cubs announced last week that ticket buyers will no longer be able to download and print tickets at home. Instead, fans will have two options: Order hard copy tickets to be...

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Why Companies Don’t Use All Their Tickets

Why Companies Don’t Use All Their Tickets

By Matt Huff I’ve seen many reasons why companies don’t use all of their tickets. Sometimes they simply lack awareness of just how many tickets they own and just how many go unused each year. Other times tickets lie dormant because employees have to embark upon a...

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The 5 Deadly Sins of Prospecting Events

The 5 Deadly Sins of Prospecting Events

By Tony Knopp, Co-founder and CEO, TicketManager I go to prospecting events— a lot of them. So I get to see what works and what doesn’t. Face-to-face marketing is an important part of business development because it cuts through oversaturated airwaves, overflowing...

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Put Your Client Entertainment in Your CRM

Put Your Client Entertainment in Your CRM

By Matt Ansis Ever wonder why companies are investing in Customer Relationship Management (CRM) more than ever? The reason is simple: nearly 80 percent of marketing leads fail to convert into sales, and effective customer relationship management helps companies...

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10 Signs Your Client Entertainment is Out of Control

10 Signs Your Client Entertainment is Out of Control

By Sagar Jethani Smart companies know that entertaining clients can generate positive business results. So why does it become a major headache for so many of them? And why are those results so hard to measure? Here are ten warning signs that your client entertainment...

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Why the U.S. Olympic Committee Chooses TicketManager

Why the U.S. Olympic Committee Chooses TicketManager

The 2016 Rio Olympics are entering day six, and aside from a couple of minor hiccups, the games are already being hailed as a great success. While the athletes occupy the limelight, the U.S. Olympic Committee is also enjoying some well-earned victories renewing...

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What We Do at TicketManager

What We Do at TicketManager

We make client entertainment easy & prove the ROI. Some companies claim they can do it all for you: venue sourcing, event marketing, expense reporting, customer surveys, website design, social media monitoring, online payments… and so on. Not TicketManager— client...

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Congress Takes Aim at Ticket Bots

Congress Takes Aim at Ticket Bots

By Sagar Jethani We are at our wits' end how to keep tickets out of the hands of scalpers... So lamented Charles Dickens at the start of his US book tour in 1867. Ticket scalpers had followed his entourage from city to city, paying men to stand in line and purchase as...

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Spreadsheets are Dangerous

Spreadsheets are Dangerous

By Paul Kim When we ask companies how they track their client entertainment— everything from season tickets to company events —we often hear the same response: Spreadsheets. Putting it bluntly, this is a terrible idea. When it comes to managing information,...

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Salesforce Calls TicketManager a “Must-See App”

Salesforce Calls TicketManager a “Must-See App”

TicketManager has just been selected by Salesforce.com as one of its “Must-See Apps” for its upcoming Dreamforce conference in San Francisco. We’re thrilled to be recognized out of the 3,000+ apps available on the Salesforce AppExchange for this special distinction....

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TicketManager named Concur App of the Week

TicketManager named Concur App of the Week

At TicketManager, we’re always looking for more ways to make it easy for companies to take their clients out to events & experiences they’ll never forget. That’s why we’re thrilled to be selected by Concur Technologies as their App of the Week! Taking clients out...

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Yes, You Can Still Get Tickets For the Rio Olympics!

Yes, You Can Still Get Tickets For the Rio Olympics!

By Ken Hanscom, Chief Operations Officer, TicketManager Think it’s too late to plan a trip to the 2016 Olympics in Rio? It’s not — not by a long shot. Yes, most fans have already secured their plans for Rio 2016, but I want to share a little secret with you: Not only...

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Client Entertainment: Business or Boondoggle?

Client Entertainment: Business or Boondoggle?

Eight years after the financial crisis, corporations are still under intense scrutiny. Questions remain about the role financial corporations played in the crisis, and whether they were really held accountable for their actions. You expect some of this during an...

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Why Can’t I Get Tickets for the Rio Olympics?

Why Can’t I Get Tickets for the Rio Olympics?

By Ken Hanscom, Chief Operations Officer, TicketManager I believe in the power of experiences with others, both personally and professionally. That these experiences build great relationships and drive business. A recent article reminded me not only of the passion I...

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