The NWHL Discovers A True Partner

The NWHL Discovers A True Partner

The terms “partner” and “partnership” have become synonymous with “sponsorship” in the vernacular of sports marketing. Too often though, they are merely just words. So when either a sponsor or rights holder actually lives up to the ideal of being a partner, it...
Defending the Value of Live Attendance

Defending the Value of Live Attendance

With most of the sports world excited about and focused on the return of fans to live games, the experience of buying a ticket and attending an event took a couple of unexpected, if not necessarily intentional, knocks recently. First, Triller Fight Club purchased the...
Will Your Next Brand Partner Buy Now, Pay Later?

Will Your Next Brand Partner Buy Now, Pay Later?

This post is not about structuring sponsorship payment schedules, as interesting and important as that topic may be. No, the headline refers to an emerging category that may become an active player in sports and entertainment partnerships—buy-now-pay-later (BNPL)...
From Top Shot to Vaccine Shots, All Signs Are Pointing Up

From Top Shot to Vaccine Shots, All Signs Are Pointing Up

It has been hard for anyone in the business of sports to avoid talk of blockchain technology, cryptocurrency and non-fungible tokens (NFTs) recently, mostly attributable to the eye-popping figures attached to NBA Top Shot moments, but also extending to other...
Why TikTok Is the Best Sports Marketer Among Social Platforms

Why TikTok Is the Best Sports Marketer Among Social Platforms

You can find droves of people working for Twitter, Facebook, Snap, Instagram and other platforms whose jobs are to establish partnerships with sports rightsholders and marketers. Those companies view themselves, essentially, as media partners, much in the same vein as...