A Multi-Legged Barstool Raises Plenty of Questions

A Multi-Legged Barstool Raises Plenty of Questions

For someone who teaches a graduate-level university course in sponsorship, the Barstool Sports Arizona Bowl—at just over a month old—is already shaping up as a welcome case study from which to explore a number of relevant sports marketing topics, including:  The value...
What You’re Missing about Pricing and Selling Sponsorship

What You’re Missing about Pricing and Selling Sponsorship

With the announcement that the NHL is introducing sponsor jersey patches for the 2022-23 season, along with word that Monumental Sports & Entertainment is bundling jersey logos for the NBA Wizards, WNBA Mystics and its G League and esports teams into a single...
Sports Marketers Still Must Fight for R-E-S-P-E-C-T

Sports Marketers Still Must Fight for R-E-S-P-E-C-T

It’s purely coincidental that this post is being written the day the new Aretha Franklin biopic hits theaters. The theme of respect for what sports marketing professionals do is unfortunately not a new one making its debut in an office near you.  Over my nearly 34...
Time to End Sweepstakes as a Primary Activation Program?

Time to End Sweepstakes as a Primary Activation Program?

It has long been my role to share examples of successful sponsorships and the ways brands bring them to life through promotional programs. Common questions I ask of summit and round-table speakers, podcast guests, etc. are: “Can you share an example of how you are...