Successful sponsorships when the team isn’t great
You can’t control the product on the field, but you *can* control your guests’ experience with these tips & tricks.
Creative ways to put company tickets to work
Here are some less-than-obvious ways companies put all their tickets to work.
Roadmap to the Summer Games in Tokyo
By Ken Hanscom Welcome to the Road to Tokyo! Today marks 18-months to go until the Tokyo 2020 Olympic Games officially kicks off with the Opening Ceremony on July 24th. While 18-months may seem like the distant future, many family, friends, and fans like you whom are...
4 Reasons Companies Don’t Renew
By Troy Tutt It’s every team’s worst nightmare: your client decides not to renew. What went wrong? Companies will give any number of excuses to be polite and soften the blow. The truth is, customers leaving almost always comes down to one of four reasons. 1. It’s a...
5 Cold Hard Truths About Company Sports Tickets
By Tony Knopp Microsoft got sued last week after an employee stole $1.5 million including company Super Bowl tickets. (Check out the indictment here.) How often are employees stealing or abusing sports tickets? As we told the Wall St. Journal: A law is being broken at...