Little did we know when FTX and the Miami Heat announced their naming rights deal in March that the cryptocurrency exchange would be in the news for an even bigger partnership just a few months later. One of the largest sponsorships in esports’ brief history, the deal...
The sponsorship equation used to be fairly simple. Brands supported teams, athletes, events and other organizations that their consumers and customers were passionate about. Stepping up to become an official sponsor—rather than simply an advertiser or ticket...
Echoing what Live Nation president Joe Berchtold told CNBC last week, recent TicketManager conversations with teams and venues all point to the release of pent-up demand for live sports, music and other entertainment events. The most interesting takeaways from...
As much as everyone involved in sports marketing likes to describe their organizations as data driven, the field itself has long suffered from a lack of empirical evidence proving its effectiveness as a driver of brand objectives. Proof exists. It’s just too often...
If the already postponed Tokyo Olympic Games are able to take place this summer—a matter in some doubt with two months to go before the scheduled opening—they will have overcome the enormous obstacle of Japan’s COVID crisis simply to face a more mundane, but still...
There is no doubt that the continued adoption of legalized sports gambling across the U.S. will be a boon to the sports industry, including the many businesses and brands aligned with leagues, teams, events and players to market their products and services. As every...
