Restricting Sponsorship Categories Can Cause a Riot

Restricting Sponsorship Categories Can Cause a Riot

Little did we know when FTX and the Miami Heat announced their naming rights deal in March that the cryptocurrency exchange would be in the news for an even bigger partnership just a few months later. One of the largest sponsorships in esports’ brief history, the deal...
Sponsors’ Balancing Act: How High Can the Wire Go?

Sponsors’ Balancing Act: How High Can the Wire Go?

The sponsorship equation used to be fairly simple. Brands supported teams, athletes, events and other organizations that their consumers and customers were passionate about. Stepping up to become an official sponsor—rather than simply an advertiser or ticket...
Here Comes the Rebound: Ticket Demand Greater than Pre-Pandemic

Here Comes the Rebound: Ticket Demand Greater than Pre-Pandemic

Echoing what Live Nation president Joe Berchtold told CNBC last week, recent TicketManager conversations with teams and venues all point to the release of pent-up demand for live sports, music and other entertainment events. The most interesting takeaways from...
Team USA Sponsors Face an Uphill Battle

Team USA Sponsors Face an Uphill Battle

If the already postponed Tokyo Olympic Games are able to take place this summer—a matter in some doubt with two months to go before the scheduled opening—they will have overcome the enormous obstacle of Japan’s COVID crisis simply to face a more mundane, but still...