In three-plus decades of tracking and monitoring sponsorship of sports, entertainment and other sectors, no category has been more fascinating to chronicle than telecommunications. From the “Baby Bells” of the ‘80s establishing new brands in the wake of the antitrust...
For someone who teaches a graduate-level university course in sponsorship, the Barstool Sports Arizona Bowl—at just over a month old—is already shaping up as a welcome case study from which to explore a number of relevant sports marketing topics, including: The value...
This week’s post is inspired by TicketManager CEO and founder Tony Knopp’s “Three Things I Learned in Saas, Sports, Tech & Live Events,” a weekly collection of insights that’s worth reading or watching on LinkedIn, Twitter, YouTube or your favorite podcast...
With the announcement that the NHL is introducing sponsor jersey patches for the 2022-23 season, along with word that Monumental Sports & Entertainment is bundling jersey logos for the NBA Wizards, WNBA Mystics and its G League and esports teams into a single...
It’s purely coincidental that this post is being written the day the new Aretha Franklin biopic hits theaters. The theme of respect for what sports marketing professionals do is unfortunately not a new one making its debut in an office near you. Over my nearly 34...
It has long been my role to share examples of successful sponsorships and the ways brands bring them to life through promotional programs. Common questions I ask of summit and round-table speakers, podcast guests, etc. are: “Can you share an example of how you are...
