In 2021, Anheuser-Busch changed the game when they started selling their unused tickets to recoup value while also launching a breakthrough loyalty program.
2 CEOs. 2 sports suites. Neither could prove the suite was driving results. When each one later left their company, guess what happened.
These companies couldn’t prove client entertainment was a legitimate way of driving results. Guess what happened next?
See how the famed financial institution proves its sponsorships are working with easy-to-use ROI reports.
Comcast stopped trying to manage tickets with spreadsheets. The result? A dedicated solution that frees up resources.
CDW replaced manual processes for managing sponsorships with an automated solution, creating significant new value.