Whitepapers



Corporate Ticket Consumer Case Study
According to the trash can, sports tickets aren’t worth much. Companies throw away more tickets than you will see in your lifetime: In fact, 43% of all tickets owned by businesses go unused. The average business person uses only 7.8 total tickets each year.
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Make Your Sports Marketing Pay Off: A Winning Methodology
By Ray Bednar, the former SVP of Global Sponsorships for Bank of America and one of Forbes 100 most influential people in sports. Ray clearly defines the correlation between sports tickets and ROI.
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Avoiding Legal Pitfalls of Sports and Entertainment Marketing
By Foley & Lardner, a top 5 sports law firm responsible for the LA Dodgers sale in 2012 and bringing the Nationals to DC in 2005.
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TicketManager Executive Overview
Billions of dollars are spent on sports ticket annually. Companies buy them because they drive business however, they come with business challenges like:

  • Getting them properly used
  • Measuring the business impact
  • Leveraging tickets across the company
  • Ensuring financial and ethics compliance
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NFL Tickets Drive Business
Learn about how the NFL impacts corporate business directly.
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NBA Tickets Drive Business
Learn about how the NBA impacts corporate business directly.
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Taking a Customer to an Event: 5 Rules for Success
In-depth report on how companies have seen success with tickets.
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