It’s easy to underestimate the true cost of developing and maintaining your own corporate ticket management system. Avoid common mistakes and see why many companies are turning to Software-as-a-Solution (SaaS) to manage client entertainment.
According to the trash can, sports tickets aren’t worth much. Companies throw away more tickets than you will see in your lifetime: In fact, 43% of all tickets owned by businesses go unused. The average business person uses only 7.8 total tickets each year.
Unless you have a real system in place to track company event tickets, you’re just asking for those tickets to be misused. We look at some recent ticket scandals and how the guilty were found out. Tips are provided to help companies ensure their tickets are being used for the right reasons.
By Ray Bednar, the former SVP of Global Sponsorships for Bank of America and one of Forbes 100 most influential people in sports. Ray clearly defines the correlation between sports tickets and ROI.
By Foley & Lardner, a top 5 sports law firm responsible for the LA Dodgers sale in 2012 and bringing the Nationals to DC in 2005.
Billions of dollars are spent on sports ticket annually. Companies buy them because they drive business however, they come with business challenges like: