How Verizon Proves the ROI on Corporate Sports Tickets

Josh Kirwin, Director of Experiential Marketing at Verizon, discusses how TicketManager has helped centralize sponsorship information across different business units.

With centralization, Verizon found itself more agile in ticket allocation while ensuring maximum utilization. Josh continues by sharing that TicketManager’s Integration with Salesforce has better enabled the tracking of account growth and loyalty, contributing to a more holistic ROI model.