NBA Teams Use New Tech to Prove Basketball Tickets Mean Business
October 10, 2016
NBA Teams partner with tech provider TicketManager to make basketball tickets easy and prove the ROI for companies of all sizes
As the NBA tips-off in major cities around North America, companies of all sizes are gearing up to share games and experiences with top customers and leverage the popularity of basketball through sponsorship and customer engagement. In partnership with TicketManager, NBA teams around the league are helping make tickets and suites easy for their customers.
Client entertainment is a huge investment, a $600 billion annual industry— and much of is driven by companies taking guests to major sporting events like NBA games. With tip-off right around the corner, the partnership between NBA teams and TicketManager will empower executives to get the most ROI out of their game day investment by showing just how powerful these events are in producing real business results.
“The NBA is exploding as a powerful global brand and companies of all sizes want to be a part of that popularity,” says Tony Knopp, CEO and Co-Founder of TicketManager. “Marketing and customer prospecting has never been more difficult with ads everywhere we look. Companies using NBA events, however, to get in front of prospects and customers are seeing huge gains as superstars like Steph Curry, Lebron James, Kevin Durant, and Carmelo Anthony cut through the marketing clutter. Getting the right customers to your games can be a stressful and full-time job. With TicketManager and the NBA, you enjoy the game with your guests, we’ll do the rest.”
“Golden State Warriors suite partners recognize the tremendous value of their investments with us,” said Nick Bisho, Senior Director, Suite & Hospitality Solutions for the Golden State Warriors. “TicketManager has made it easy for them to make full use of their suites and tickets, and to see how these investments are great for their business.”
“TicketManager provides our suite owners the necessary technology to track how their tickets are being utilized, and shows their specific return on investment,” adds Mike Setser, Sr. Director of Corporate Sales for the San Antonio Spurs. “Partnering with TicketManager allows us to reinforce our message that investing in a suite should be viewed as a business asset rather than an expense.”
TicketManager is a SaaS platform that’s easy for companies to use. With TicketManager, companies are able to invite guests and clients to events with custom invitations and landing pages, easily check guests in right from their mobile device, and gain comprehensive insight into how these events drove measurable business results.
TicketManager is used and loved every day by thousands of companies, including dozens of Fortune 500 companies, and is endorsed by more than 60 professional sports teams. TicketManager partners with top enterprise software providers like Salesforce.com, Concur, OpenTable, and Microsoft to make it easy for companies to take control of their client entertainment right from the applications they already use.
“For business owners, ROI is everything,” Knopp continues. “But it can be difficult to show what works and what doesn’t. TicketManager takes the guesswork out of the equation and shows exactly how powerful events— like pro basketball games —drive the bottom line.”
About TicketManager
You share events and experiences with customers that work. TicketManager makes it easy and proves the ROI.
Companies globally invest over $600 billion in client entertainment, customer events, and sports tickets every year. TicketManager makes client entertainment easy and proves the ROI by providing convenient and simple tech to create events, invite guests, register and check-in customers, and report on the effectiveness of each event in real-time. How It Works.
The choice of thousands of globally known companies like FedEx, Verizon, American Express, Anheuser Busch, MasterCard and sixty pro and college teams in the NFL, NBA, NHL, and NCAA, TicketManager connects companies and their customers with event and ticket management solutions for today’s business. TicketManager partners with the AppStore and Google Play, TicketManager for Salesforce, TicketManager for Concur, StubHub, Ticketmaster, and TicketManager for Microsoft Outlook to make customer events easy in the applications companies use every day.
TicketManager is based in Calabasas, CA with five offices globally managing and automating over 30 million invitations, registrations, and tickets every year.
