A number of signs have appeared over the past couple of months pointing to the overall outstanding health of major sports leagues and governing bodies. In particular, the NHL and Formula One recently released financial and other reports demonstrating nearly across the...
The extent to which economic uncertainty impacts marketers’ spending on sports and entertainment partnerships becomes a hot topic each time there is fear of an impending recession. Although there will never be a universal response from brands during a downturn—some...
Come the end of August, live-event ticket sellers and purchasers in the state of New York will be operating under a new set of rules, thanks to legislation signed into law earlier this summer that at least one industry expert—TicketIQ’s Jesse Lawrence—has called “the...
With tens of millions of parents and guardians stocking up on supplies and otherwise preparing their kids for a new school year, it’s a suitable time to consider how sports properties and sponsors can do some educating of their own in terms of ensuring that fans and...
For the most part, sports leagues, teams, events and venues have weathered the economic turbulence unleashed by COVID relatively well. But the pandemic opened the industry’s eyes to the possibility of cancelled seasons, empty arenas and the drying up of all major...
Last week’s post questioned whether category exclusivity would remain a prominent element of sponsorships and outlined a number of the factors that have chipped away at its importance to brands over the last few decades. But even though the tide is turning against...
Those who have been around since sports marketing’s early days can recall a time when category exclusivity was an untouchable element of sponsorship agreements. But while most of today’s partnerships between brands and properties still bestow exclusivity, its days as...
Voyager Digital, the U.S.-based crypto firm that offers broking services, has filed for bankruptcy. The company was a model for easy access to loans not commonly offered by traditional banks and advertised high-interest rates appealing to most investors. The opposite...
As consumers, we have grown accustomed to, and perhaps weary of, being asked to share data with apps, websites and the occasional Nigerian prince. But a recent, out-of-the-ordinary data request is one to pay particular attention to, as it has the potential to...
Qatar Airways, in association with Paris Saint-Germain, has agreed to upgrade its shirt sponsorship deal to €60m – €70m per season. Qatar Airways is the state-owned airline of Qatar that employs over 43,000 people worldwide to support its more than 150 international...
