Smart Sponsors Shouldn’t Be Worried about PGA Tour’s New Model
Significant change came to the PGA Tour schedule this year and, as announced by commissioner Jay Monaghan before last week’s Players Championship at TPC Sawgrass, further re-engineering will take place in 2024 with the ultimate goal of keeping the circuit’s top...
White Sox Announce Partnership with TicketManager for 2023 Season
Multiyear Agreement Offers Corporate Ticket and Suite Holder Free, Best-in-Class Technology for Managing Ticket Plans The Chicago White Sox today announced the club’s first full season with TicketManager, a leading ticket and guest management software empowering...
Chris Rock: Great Comedian; Lousy Marketer
Calling a monumentally successful comedian who just appeared in Netflix’s first-ever live broadcast (which went on to be the streamer’s most watched show of the past week) lousy at anything is clearly my own attempt at humor. However, in the opening minutes of...
Big Sponsorship Energy: Dick’s NCAA Deal Checks Many Boxes
You wouldn’t be alone if your first thought upon hearing the news that Dick’s Sporting Goods had become the newest corporate partner of the NCAA was, “What took so long?” In other words, now that the NCAA has an official sporting goods retail partner, it seems...
Texas Rangers Begin Second Season with TicketManager as Official Corporate Ticket Management Partner
The Rangers throw out the first pitch with TicketManager software and services supporting all suite holders and season ticket holders With Opening Day around the corner for Major League Baseball, the Texas Rangers are set to provide all corporate and business...
While Short on Details, MLB’s Player Marketing Move Could Be Revolutionary
A brief item from Sports Business Journal last week received surprisingly little industry reaction despite the potential of the news to upend the traditional relationship between pro sports leagues and players when it comes to including athlete marketing rights in...
Crazy Quilt: Jersey Sponsorships Result in Patchwork of Deals
Spend any time with sports marketing professionals these days and inevitably the conversation turns to the glut of jersey sponsorship inventory currently on the market. With baseball season around the corner and only six MLB teams having secured jersey patch deals,...
As MLB Ponders Centralizing Revenue, Don’t Expect Sponsorship To Be in the Mix
In the wake of Diamond Sports Group’s massive financial troubles and the weakened economic picture for all regional sports networks thanks to cord cutting, Major League Baseball commissioner Rob Manfred has floated the idea that the league could create a national...