Status No: “Official Partner” Role No Longer Fits Many Brands

Status No: “Official Partner” Role No Longer Fits Many Brands

For decades, one of the bedrock benefits in sponsorship agreements has been the designation of the sponsor as an “official partner” or the “official fill-in-the-category-here” of the property being sponsored.  But as the sports and entertainment marketplace has...
Sponsor Survey Says 2022 Looking Good for Sports Events and Teams

Sponsor Survey Says 2022 Looking Good for Sports Events and Teams

Caravel Marketing, organizers of last month’s Sponsorship Mastery Summit—a virtual conference aimed at helping people do a better job of selling sponsorship for events, nonprofits, entertainment and sports—shared with the summit’s attendees results from a...
A Multi-Legged Barstool Raises Plenty of Questions

A Multi-Legged Barstool Raises Plenty of Questions

For someone who teaches a graduate-level university course in sponsorship, the Barstool Sports Arizona Bowl—at just over a month old—is already shaping up as a welcome case study from which to explore a number of relevant sports marketing topics, including:  The value...
What You’re Missing about Pricing and Selling Sponsorship

What You’re Missing about Pricing and Selling Sponsorship

With the announcement that the NHL is introducing sponsor jersey patches for the 2022-23 season, along with word that Monumental Sports & Entertainment is bundling jersey logos for the NBA Wizards, WNBA Mystics and its G League and esports teams into a single...
Sports Marketers Still Must Fight for R-E-S-P-E-C-T

Sports Marketers Still Must Fight for R-E-S-P-E-C-T

It’s purely coincidental that this post is being written the day the new Aretha Franklin biopic hits theaters. The theme of respect for what sports marketing professionals do is unfortunately not a new one making its debut in an office near you.  Over my nearly 34...