A JohnWallStreet article last week noted that big companies including PepsiCo and AB InBev are working with sports sponsorship measurement firm FanAI to help determine their ROI from the hundreds of millions of dollars they pour into partnerships each year. The...
The new year is off to quite a start in the sports business, with a number of noteworthy sponsorship deals, issues and controversies arising in just a few days last week during what is typically a slower time of year for our industry. The Bad After rejecting the...
The Japanese tech giant Rakuten has renewed its sponsorship deal with the Golden State Warriors, which started in 2017. The amount paid – $20 million a year. That figures to be one the larger team jersey collaborations for a long time. Rakuten’s interest belies...
It is one month until the opening ceremonies of the Beijing Olympic Winter Games. Yet a scan of the digital presence of the five U.S.-based global IOC sponsors might lead you to believe the Games weren’t even happening. No mentions of the Games appear on the website...
As the NFL continues its push to expand the league internationally, the league granted international home marketing rights to 18 different franchises. The rights span 26 different International Home Marketing Areas (IHMA) across eight different countries, giving...
For quite a while now, technology-focused companies have played a major role in sports sponsorship. But over the past few years, the focus has shifted from global B2B IT giants such as AWS, IBM, Oracle, SAP and others that have skillfully used sponsorship to showcase...
Shocking the city of Los Angeles and the sports and entertainment landscape, the era of the Staples Center is coming to an end. Since opening its doors on October 17, 1999, the Staples Center has been home to the Los Angeles Lakers, Clippers, Kings, and Sparks, while...
When French soccer’s Ligue 1 renewed its title sponsorship agreement with Uber Eats last month for a reported $37 million over two years, it bucked a trend by continuing to co-brand its top-flight league. The vast majority of professional sports leagues and...
Sponsors and advertisers only had to think about two audiences in the not very distant past: those in the stadium and those watching on the one TV channel that broadcast the game. Sports were very domestic, so they didn’t have to make plans for one channel per country...
Four distinct partnerships announced within a 24-hour span last Thursday and Friday stood out from the list of other sports business news items and press releases in the email inbox. None of the quartet would be considered a blockbuster and individually would not have...
