Here Comes Aaron Judge, But Where Are the Brands?
The public fascination with record-setting dates back to the late 19th century, as documented in many reports from the era about new achievements in sport—particularly bicycle racing—as well as new feats of engineering and technology—tallest building, longest bridge,...
FloSports’ Success Should Have Brands Looking at the Long Tail
Call them what you will—niche sports, minor sports, third-tier sports, etc.—rights holders operating outside the realms of the major professional leagues have long stood on the outside looking in when it comes to earning significant revenues from corporate sponsors....
Will Pay-For-Performance Partnerships Become Standard Practice?
When news broke recently about the details of the deal between PepsiCo and the NFL to include the new Gatorade Fast Twitch beverage as part of the company’s league-wide partnership, some sports marketing pros and observers were ready to declare a tipping point. As...
Alternate Broadcasts, Platforms Create New Sports Marketing Opportunities
The pace at which sports rights holders are finding new ways to get their content in front of audiences is staggering. From establishing a metaverse presence to teaming up with social platforms to launching alternative TV broadcasts, properties are exploring all...
CHICAGO WHITE SOX TEAM UP WITH TICKETMANAGER TO OFFER BUSINESS CLIENTS BEST-IN-CLASS TECHNOLOGY FOR MANAGING TICKET PLANS
Multiyear Agreement Names TicketManager Official Corporate Ticket Management Partner of the White Sox The Chicago White Sox today announced TicketManager, a leading event and guest management platform empowering companies to make client entertainment easy, as the...
Valuation Remains the Achilles Heel of Sports Partnerships
As they have for decades, the questions of what a company should pay, would pay, could pay and ultimately did pay for a sports partnership underlie every deal in our business, as they have for decades. Setting prices and valuing opportunities in the sponsorship...
More Than a Name: Will DeColdest Crawford and Sauce Gardner Win for Partners?
Is there anyone who doesn’t love University of Nebraska wide receiver DeColdest Crawford’s 30-second spot for SOS Heating & Cooling? And who wouldn’t chuckle over the fact that Buffalo Wild Wings’ newest limited-edition menu item is Sauce Sauce, in partnership...
Brands and Rights Holders Should Circle These Digital Media Developments
Last week’s full-scale launch of Twitter Circles received plenty of attention as the social media platform attempts to provide users with 1) a way to communicate information they don’t want to share with the entire world and 2) a way to build and strengthen...