Everyone Loves a Cinderella Story, Except Sponsors

Everyone Loves a Cinderella Story, Except Sponsors

Each March they are known by the term “Cinderella story.” College basketball teams that pull off stunning upsets in the NCAA men’s and women’s championships. This year we have two New Jersey schools on the men’s side who fit the bill. Fairleigh Dickinson—a No. 16 seed...
Smart Sponsors Shouldn’t Be Worried about PGA Tour’s New Model

Smart Sponsors Shouldn’t Be Worried about PGA Tour’s New Model

Significant change came to the PGA Tour schedule this year and, as announced by commissioner Jay Monaghan before last week’s Players Championship at TPC Sawgrass, further re-engineering will take place in 2024 with the ultimate goal of keeping the circuit’s top...
Chris Rock: Great Comedian; Lousy Marketer

Chris Rock: Great Comedian; Lousy Marketer

Calling a monumentally successful comedian who just appeared in Netflix’s first-ever live broadcast (which went on to be the streamer’s most watched show of the past week) lousy at anything is clearly my own attempt at humor. However, in the opening minutes of...
Big Sponsorship Energy: Dick’s NCAA Deal Checks Many Boxes

Big Sponsorship Energy: Dick’s NCAA Deal Checks Many Boxes

You wouldn’t be alone if your first thought upon hearing the news that Dick’s Sporting Goods had become the newest corporate partner of the NCAA was, “What took so long?” In other words, now that the NCAA has an official sporting goods retail partner, it seems...
Crazy Quilt: Jersey Sponsorships Result in Patchwork of Deals

Crazy Quilt: Jersey Sponsorships Result in Patchwork of Deals

Spend any time with sports marketing professionals these days and inevitably the conversation turns to the glut of jersey sponsorship inventory currently on the market. With baseball season around the corner and only six MLB teams having secured jersey patch deals,...