Orange and French Football Federation Extend Partnership
Orange S.A., the French multinational telecommunications corporation formerly known as France Telecom S.A., and the French Football Federation (FFF) have extended their partnership an additional four years. The new agreement will run through 2026. The initial 2018...
Will an Apple Every Day Be Good for MLS Partners?
Among the many sports business headlines of the past week the news that generated the most discussion and speculation was word of the ten-year deal to stream all MLS matches on a new subscription service from Apple. While most commentary focused on whether the...
Former Univision Exec Conrad Joins Sportradar
Sportradar, a global sports technology & data provider, revealed it intends to hire Eric Conrad to manage & oversee its North American sports content and partnership efforts. His official title will be Managing Director, Strategic Partnerships & Content,...
Texas Rangers Announce TicketManager as Ticket Management & Corporate Ticket Re-Sale Partner
The Texas Rangers announced TicketManager as the Club’s official Corporate Ticket Management partner providing ticket management technology and tools to corporate ticket holders to manage and re-sell tickets. “The Rangers are committed to providing the...
Passion Project: Working and Hiring in Sports and Entertainment
“I love sports.” “I want to work in sports.” By now, it’s well established that if you really do want to work in sports (or music, or the arts, etc.), you should never utter those phrases during an interview. Demonstrating a total lack of understanding of the...
Fendi to dress AS Roma
Continuing a pattern of convergence between fashion houses and athletic teams, Fendi has reached terms to outfit AS Roma. It is Fendi’s first-ever sponsorship with AS Roma and will cover the 2022-23 and 2023-24 campaigns. The official launch is scheduled for the end...
Learning by Example: eBay’s Award-Winning U.K. Sponsorship
Sponsorships done exceptionally well are powerful reminders of what rights holders and their brand partners can accomplish together. They also can spark ideas for new endeavors or improving existing ones. In that inspirational vein, and because it may not have made it...
Indy 500 and Gainbridge Extend Sponsorship
Investment advisor Gainbridge and Penske Entertainment & The Indianapolis Motor Speedway, host of the eponymous Indy 500, have mutually elected to extend their partnership for multiple years to come. The new term length has not been announced; the original...