Each March they are known by the term “Cinderella story.” College basketball teams that pull off stunning upsets in the NCAA men’s and women’s championships. This year we have two New Jersey schools on the men’s side who fit the bill. Fairleigh Dickinson—a No. 16 seed...
Significant change came to the PGA Tour schedule this year and, as announced by commissioner Jay Monaghan before last week’s Players Championship at TPC Sawgrass, further re-engineering will take place in 2024 with the ultimate goal of keeping the circuit’s top...
Multiyear Agreement Offers Corporate Ticket and Suite Holder Free, Best-in-Class Technology for Managing Ticket Plans The Chicago White Sox today announced the club’s first full season with TicketManager, a leading ticket and guest management software empowering...
Calling a monumentally successful comedian who just appeared in Netflix’s first-ever live broadcast (which went on to be the streamer’s most watched show of the past week) lousy at anything is clearly my own attempt at humor. However, in the opening minutes of...
You wouldn’t be alone if your first thought upon hearing the news that Dick’s Sporting Goods had become the newest corporate partner of the NCAA was, “What took so long?” In other words, now that the NCAA has an official sporting goods retail partner, it seems...
The Rangers throw out the first pitch with TicketManager software and services supporting all suite holders and season ticket holders With Opening Day around the corner for Major League Baseball, the Texas Rangers are set to provide all corporate and business...
A brief item from Sports Business Journal last week received surprisingly little industry reaction despite the potential of the news to upend the traditional relationship between pro sports leagues and players when it comes to including athlete marketing rights in...
Spend any time with sports marketing professionals these days and inevitably the conversation turns to the glut of jersey sponsorship inventory currently on the market. With baseball season around the corner and only six MLB teams having secured jersey patch deals,...
In the wake of Diamond Sports Group’s massive financial troubles and the weakened economic picture for all regional sports networks thanks to cord cutting, Major League Baseball commissioner Rob Manfred has floated the idea that the league could create a national...
Audi of America and Major League Soccer announced this week that their partnership has been renewed as part of a multi-year deal between the luxury important brand and the league. The two first aligned in 2015, making Audi the official automotive partner of MLS. Since...