Sports Marketers Primed for Success this Holiday Shopping Season
Although various expert forecasters predict consumers will spend somewhere between four and eight percent more on holiday gifts this year versus last, brands and retailers still face a battle to persuade those gift buyers to choose their items. According to research...
Recent News Suggests It’s a Good Time to Revisit Sponsorship Agreements
The last few months have delivered a litany of unfortunate reminders of the many things that can go wrong between rights holders and brand partners—with sales rights being taken away at the last minute in Qatar and the collapse of FTX, a company that had committed...
Sustainability Becoming a Focus for Properties and Partners
Since 2007, the nonprofit organization Council for Responsible Sport has had a mission to help rights holders measure and manage the social and environmental impacts of their events through independent verification and a certification program that reviews...
Will Social Media Advertisers Win the World Cup?
As FIFA World Cup 2022 opening matches got underway in Qatar amid multiple controversies, soccer’s world governing body issued a press release announcing it had sold out of all of the tournament’s sponsorship packages, with YouTube, Visit Las Vegas and Fine Hygienic...
Crypto Bust Offers Teachable Moment for Naming Rights and Jersey Patch Sales
As the sports business deals with the fallout from FTX’s bankruptcy and the collapse of other cryptocurrency partnerships, many of the lessons to be learned are obvious, revolving around the ramifications of doing massive deals with young companies in a new,...
Brands Should Think Twice Before Adopting New Twist on Ambush Marketing
It has been roughly 35 years since the term “ambush marketing” entered the sports marketing lexicon, and although various media outlets are quick to highlight examples of the practice around each edition of global events such as the Olympic Games and FIFA World Cup,...
Angel City FC’s Community Investment Sponsorship Model Illustrates Bigger Picture
NWSL club Angel City FC made quite a splash when it came on the scene in 2020. Although much of the buzz surrounding the team was due to its roster of celebrity owners, sports marketers also took note of a unique component of the expansion franchise’s corporate...
Monumental Sports & Entertainment Announces TicketManager as Exclusive Corporate Ticket Management Partner for Washington Capitals, Wizards and Mystics
Multi-year deal brings best-in-class technology to MSE corporate ticket holders to manage and re-sell company tickets Monumental Sports & Entertainment (MSE), owner and operator of the Washington Capitals, Washington Wizards and Washington Mystics today announced...