Tokyo Games Present Opportunity to Reimagine Olympic Signage Rules

Tokyo Games Present Opportunity to Reimagine Olympic Signage Rules

With the quest for Olympic glory finally underway in Japan, the competitions we are witnessing on various screens have a different look and feel thanks to coronavirus restrictions.   But one element remains the same from previous Games: no commercial signage in any of...
A Key Link in the Sponsor-Fan Chain Is Breaking

A Key Link in the Sponsor-Fan Chain Is Breaking

As host of MLB All-Star Week, Coors Field was unsurprisingly awash in T-Mobile magenta for last Monday’s Home Run Derby. But viewers of the ESPN broadcast could be forgiven if they were turned off by the overt branding because it was lacking the context of the...
Job Descriptions Provide Prospective Partner Insights

Job Descriptions Provide Prospective Partner Insights

When evaluating sponsorship opportunities, smart marketers go beyond assessing the assets, rights and benefits that a rights holder commits to delivering. They also seek information on whether the property will be a good partner. In addition to due diligence that...
Sports Partnerships Will Benefit from Return to In-Person Meetings

Sports Partnerships Will Benefit from Return to In-Person Meetings

Just before Anheuser-Busch was named Sports Sponsor of the Year by Sports Business Journal last week, TicketManager hosted two online round-table discussions with the company’s Director of Sponsorships, Lisa Woodward. In discussing numerous aspects of managing one of...
Restricting Sponsorship Categories Can Cause a Riot

Restricting Sponsorship Categories Can Cause a Riot

Little did we know when FTX and the Miami Heat announced their naming rights deal in March that the cryptocurrency exchange would be in the news for an even bigger partnership just a few months later. One of the largest sponsorships in esports’ brief history, the deal...
Sponsors’ Balancing Act: How High Can the Wire Go?

Sponsors’ Balancing Act: How High Can the Wire Go?

The sponsorship equation used to be fairly simple. Brands supported teams, athletes, events and other organizations that their consumers and customers were passionate about. Stepping up to become an official sponsor—rather than simply an advertiser or ticket...
Here Comes the Rebound: Ticket Demand Greater than Pre-Pandemic

Here Comes the Rebound: Ticket Demand Greater than Pre-Pandemic

Echoing what Live Nation president Joe Berchtold told CNBC last week, recent TicketManager conversations with teams and venues all point to the release of pent-up demand for live sports, music and other entertainment events. The most interesting takeaways from...