Who Are You Talking To? The Four Types of Brand Partners

Who Are You Talking To? The Four Types of Brand Partners

During a recent meeting with a rights holder executive regarding her property’s sponsorship sales organization and strategy, the discussion turned to ways the partnership marketing team could be most efficient in preparing for initial meetings with prospects. When the...
New York Jets Announce TicketManager As Proud Partner

New York Jets Announce TicketManager As Proud Partner

Global Company will Enable Jets Corporate Clients Through Ticket Management Software The New York Jets premium partners will find it far easier to care for their ticket inventories, thanks to the team’s latest partnership. The Jets introduced TicketManager, a global...
WNBA Becomes Hotbed of Financial Services Competition

WNBA Becomes Hotbed of Financial Services Competition

The biggest battles of the upcoming WNBA season will include rematches between two-time defending champion Las Vegas Aces and their Finals rivals New York Liberty, and soon-to-be rookie phenom Caitlin Clark versus the league’s established stars. But an off-court clash...
Caitlin Clark’s Arrival: The Future of the WNBA

Caitlin Clark’s Arrival: The Future of the WNBA

Caitlin Clark has been the center of the sports world for the last few weeks. On February 28th, Clark became the highest scorer in women’s NCAA basketball history, passing Lynette Woodard’s 3,649 points. But she didn’t stop there. On March third, Clack passed the...
Who’s Getting Paid in Sports Partnerships’ Future?

Who’s Getting Paid in Sports Partnerships’ Future?

Predicting technology trends is a fools’ game for most of us not named Jobs, Gates, Zuckerburg, Cook or a handful of other tech luminaries. Yet there is considerable focus on mixed reality and spatial computing right now and a growing consensus among Silicon Valley...
The Downside of Sports’ Must-See Media Status

The Downside of Sports’ Must-See Media Status

Sports marketers are quick to share the narrative that live sports programming is the last bastion of “appointment TV.” By pointing out that sports content can still deliver massive viewership and ratings in the face of channel fragmentation and changing audience...
Court Storms Show Fan Passion That Brands Should Capitalize On

Court Storms Show Fan Passion That Brands Should Capitalize On

My first sports event as a newly arrived student at Northwestern University in September 1982 was the football team’s victory over Northern Illinois that ended the longest losing streak in NCAA Division I FBS history at 34 games. The experience featured both the worst...
Let the (All-Star) Games End

Let the (All-Star) Games End

The volume of commentary expressing disappointment with the NBA All-Star Game from sports media pundits, business execs, fans on social media and other observers this week has mirrored the outrageous number of points scored in the much-maligned event. (A three-pointer...