Why Is Sports’ Tech Revolution Leaving Endorsements Behind?

Why Is Sports’ Tech Revolution Leaving Endorsements Behind?

Watching the NFL Draft and tracking announcements of endorsement deals signed by top pick Trevor Lawrence and others raises an interesting question. With so much recent attention on paying for performance in sports marketing (from the PGA Tour’s new Player Impact...
Rethinking Force Majeure and Other Lessons Shared and Learned

Rethinking Force Majeure and Other Lessons Shared and Learned

We had a great series of small-group conversations last week at our TicketManager All Access Round Tables. To encourage transparency, we promised to keep the participants and details private, but here are a few takeaways that don’t disclose anything proprietary. Since...
The NWHL Discovers A True Partner

The NWHL Discovers A True Partner

The terms “partner” and “partnership” have become synonymous with “sponsorship” in the vernacular of sports marketing. Too often though, they are merely just words. So when either a sponsor or rights holder actually lives up to the ideal of being a partner, it...
Defending the Value of Live Attendance

Defending the Value of Live Attendance

With most of the sports world excited about and focused on the return of fans to live games, the experience of buying a ticket and attending an event took a couple of unexpected, if not necessarily intentional, knocks recently. First, Triller Fight Club purchased the...
Will Your Next Brand Partner Buy Now, Pay Later?

Will Your Next Brand Partner Buy Now, Pay Later?

This post is not about structuring sponsorship payment schedules, as interesting and important as that topic may be. No, the headline refers to an emerging category that may become an active player in sports and entertainment partnerships—buy-now-pay-later (BNPL)...
From Top Shot to Vaccine Shots, All Signs Are Pointing Up

From Top Shot to Vaccine Shots, All Signs Are Pointing Up

It has been hard for anyone in the business of sports to avoid talk of blockchain technology, cryptocurrency and non-fungible tokens (NFTs) recently, mostly attributable to the eye-popping figures attached to NBA Top Shot moments, but also extending to other...