U.S. Leagues See Lands of Opportunity Overseas

U.S. Leagues See Lands of Opportunity Overseas

The NBA heads to Japan this weekend for two preseason games while the NFL returns to London for a regular season matchup in London. Sunday’s game at Tottenham Hotspur Stadium is the first of five international games this NFL season, with two more in London in October,...
Here Comes Aaron Judge, But Where Are the Brands?

Here Comes Aaron Judge, But Where Are the Brands?

The public fascination with record-setting dates back to the late 19th century, as documented in many reports from the era about new achievements in sport—particularly bicycle racing—as well as new feats of engineering and technology—tallest building, longest bridge,...
FloSports’ Success Should Have Brands Looking at the Long Tail

FloSports’ Success Should Have Brands Looking at the Long Tail

Call them what you will—niche sports, minor sports, third-tier sports, etc.—rights holders operating outside the realms of the major professional leagues have long stood on the outside looking in when it comes to earning significant revenues from corporate sponsors....
Will Pay-For-Performance Partnerships Become Standard Practice?

Will Pay-For-Performance Partnerships Become Standard Practice?

When news broke recently about the details of the deal between PepsiCo and the NFL to include the new Gatorade Fast Twitch beverage as part of the company’s league-wide partnership, some sports marketing pros and observers were ready to declare a tipping point. As...
Valuation Remains the Achilles Heel of Sports Partnerships

Valuation Remains the Achilles Heel of Sports Partnerships

As they have for decades, the questions of what a company should pay, would pay, could pay and ultimately did pay for a sports partnership underlie every deal in our business, as they have for decades. Setting prices and valuing opportunities in the sponsorship...
Hard to Bet Against the Future of Las Vegas as a Pro Sports Hub

Hard to Bet Against the Future of Las Vegas as a Pro Sports Hub

It’s difficult to imagine now, but just a few short years ago, the idea of Las Vegas as a potential location for a pro sports franchise was met with disdain much more often than approval. And for the most part, the main arguments against expanding or relocating...