Courtesy of Caesars, New Orleans Saints fans became the first in the U.S. to attend a game at a venue bearing the name of a sportsbook, the Caesars Superdome. With the National Hockey League allowing jersey patches starting in the 2022/23 season, Caesars locked up the...
For decades, one of the bedrock benefits in sponsorship agreements has been the designation of the sponsor as an “official partner” or the “official fill-in-the-category-here” of the property being sponsored. But as the sports and entertainment marketplace has...
Caravel Marketing, organizers of last month’s Sponsorship Mastery Summit—a virtual conference aimed at helping people do a better job of selling sponsorship for events, nonprofits, entertainment and sports—shared with the summit’s attendees results from a...
Foot Locker CMO Jed Berger’s MediaPost interview last week earned a lot of attention for his headline-grabbing quote: “Take brand marketing off your resume.” Whether he meant that bold statement literally is up for debate, but his meaning was clear: Fair or not,...
Last week’s TicketManager All Access Round Table featured two experienced speakers from Wells Fargo’s Sponsorship Governance & Operations group, which is responsible for sponsorship policy governance, as well as for hospitality programs. Jason Small, Vice...
In three-plus decades of tracking and monitoring sponsorship of sports, entertainment and other sectors, no category has been more fascinating to chronicle than telecommunications. From the “Baby Bells” of the ‘80s establishing new brands in the wake of the antitrust...
For someone who teaches a graduate-level university course in sponsorship, the Barstool Sports Arizona Bowl—at just over a month old—is already shaping up as a welcome case study from which to explore a number of relevant sports marketing topics, including: The value...
This week’s post is inspired by TicketManager CEO and founder Tony Knopp’s “Three Things I Learned in Saas, Sports, Tech & Live Events,” a weekly collection of insights that’s worth reading or watching on LinkedIn, Twitter, YouTube or your favorite podcast...
With the announcement that the NHL is introducing sponsor jersey patches for the 2022-23 season, along with word that Monumental Sports & Entertainment is bundling jersey logos for the NBA Wizards, WNBA Mystics and its G League and esports teams into a single...
It’s purely coincidental that this post is being written the day the new Aretha Franklin biopic hits theaters. The theme of respect for what sports marketing professionals do is unfortunately not a new one making its debut in an office near you. Over my nearly 34...
