The Good, Bad & Ugly of Sports Marketing in Just One Week

The Good, Bad & Ugly of Sports Marketing in Just One Week

The new year is off to quite a start in the sports business, with a number of noteworthy sponsorship deals, issues and controversies arising in just a few days last week during what is typically a slower time of year for our industry. The Bad After rejecting the...
Rakuten Renews Sponsorship With Golden State Warriors

Rakuten Renews Sponsorship With Golden State Warriors

The Japanese tech giant Rakuten has renewed its sponsorship deal with the Golden State Warriors, which started in 2017. The amount paid – $20 million a year. That figures to be one the larger team jersey collaborations for a long time. Rakuten’s interest belies...
Sponsor Category of the Year? Fintech

Sponsor Category of the Year? Fintech

For quite a while now, technology-focused companies have played a major role in sports sponsorship. But over the past few years, the focus has shifted from global B2B IT giants such as AWS, IBM, Oracle, SAP and others that have skillfully used sponsorship to showcase...
The Perplexing Reality of Stadium Monikers

The Perplexing Reality of Stadium Monikers

Shocking the city of Los Angeles and the sports and entertainment landscape, the era of the Staples Center is coming to an end. Since opening its doors on October 17, 1999, the Staples Center has been home to the Los Angeles Lakers, Clippers, Kings, and Sparks, while...
League Naming Rights Not on the Horizon

League Naming Rights Not on the Horizon

When French soccer’s Ligue 1 renewed its title sponsorship agreement with Uber Eats last month for a reported $37 million over two years, it bucked a trend by continuing to co-brand its top-flight league. The vast majority of professional sports leagues and...
New Deals Reinforce the Four Rs of Sponsorship

New Deals Reinforce the Four Rs of Sponsorship

Four distinct partnerships announced within a 24-hour span last Thursday and Friday stood out from the list of other sports business news items and press releases in the email inbox. None of the quartet would be considered a blockbuster and individually would not have...