How COVID Has Altered the Sponsorship Marketplace

How COVID Has Altered the Sponsorship Marketplace

In addition to the many long-term effects of COVID-19 on live events, the pandemic is having a near-term impact on sponsorships across sports, entertainment and other types of properties, most notably in downward pressure on the value of sponsorship rights. Compelled...
Sports Doesn’t Have a Gen Z Problem

Sports Doesn’t Have a Gen Z Problem

Although on the radar screens of marketers for some time, the members of Gen Z—complete with consumer behavior radically different from their elders—have reached critical mass, with the oldest now entering their mid-20s. This is a critical time for sports to address...
TicketManager CEO Tony Knopp on Ticketing in Uncertain Times

TicketManager CEO Tony Knopp on Ticketing in Uncertain Times

Uncertainty abounds. What will happen in the world of ticketing when live events are postponed or canceled? Front Office Sports recently spoke with our CEO Tony Knopp to discuss the state of the industry. Tony noted that the worst-case scenario had likely been...