Watching the NFL Draft and tracking announcements of endorsement deals signed by top pick Trevor Lawrence and others raises an interesting question. With so much recent attention on paying for performance in sports marketing (from the PGA Tour’s new Player Impact...
It’s not often we get to witness organizations that have reached the pinnacle of their industry collectively demonstrate an egregious lack in judgment, let alone admit to their mistake and backtrack within 48 hours. Yet that is exactly what we saw with the...
CALABASAS, CALIF. TicketManager announced today that it is acquiring Sports Systems, a leader in event accreditation and corporate guest management. The acquisition of Sports Systems will add 250+ corporate and team customers to TicketManager’s community of companies...
On the 100th day before Tokyo 2020 is set to open, An Ad Age “News Alert” went out with the subject line “How Peloton Is Tapping into Olympics Fever without a Sponsorship.” And so it begins. Attention is already focusing on how brands plan to capitalize on the Games....
We had a great series of small-group conversations last week at our TicketManager All Access Round Tables. To encourage transparency, we promised to keep the participants and details private, but here are a few takeaways that don’t disclose anything proprietary. Since...
The terms “partner” and “partnership” have become synonymous with “sponsorship” in the vernacular of sports marketing. Too often though, they are merely just words. So when either a sponsor or rights holder actually lives up to the ideal of being a partner, it...
Last week saw two blockbuster naming rights partnerships revealed. Miami-Dade County landed a 19-year, $135-million deal with cryptocurrency exchange FTX to succeed American Airlines as the title sponsor of the Miami Heat’s waterfront home, followed by...
With most of the sports world excited about and focused on the return of fans to live games, the experience of buying a ticket and attending an event took a couple of unexpected, if not necessarily intentional, knocks recently. First, Triller Fight Club purchased the...
This post is not about structuring sponsorship payment schedules, as interesting and important as that topic may be. No, the headline refers to an emerging category that may become an active player in sports and entertainment partnerships—buy-now-pay-later (BNPL)...
It has been hard for anyone in the business of sports to avoid talk of blockchain technology, cryptocurrency and non-fungible tokens (NFTs) recently, mostly attributable to the eye-popping figures attached to NBA Top Shot moments, but also extending to other...
