The ABCs of Sponsorship Success: Always Be Customizing

The ABCs of Sponsorship Success: Always Be Customizing

By now, any sports or entertainment organizations that have recruited and retained sponsors understand that one-size-fits-all asset packages and activations don’t cut it. Brand partners need to have rights and benefits tailored to their objectives, along with ideas on...
Sports Marketers Primed for Success this Holiday Shopping Season

Sports Marketers Primed for Success this Holiday Shopping Season

Although various expert forecasters predict consumers will spend somewhere between four and eight percent more on holiday gifts this year versus last, brands and retailers still face a battle to persuade those gift buyers to choose their items. According to research...
Sustainability Becoming a Focus for Properties and Partners

Sustainability Becoming a Focus for Properties and Partners

Since 2007, the nonprofit organization Council for Responsible Sport has had a mission to help rights holders measure and manage the social and environmental impacts of their events through independent verification and a certification program that reviews...
Will Social Media Advertisers Win the World Cup?

Will Social Media Advertisers Win the World Cup?

As FIFA World Cup 2022 opening matches got underway in Qatar amid multiple controversies, soccer’s world governing body issued a press release announcing it had sold out of all of the tournament’s sponsorship packages, with YouTube, Visit Las Vegas and Fine Hygienic...