Momentum Continues to Build for Women’s Sports Investments

Momentum Continues to Build for Women’s Sports Investments

It has been difficult to keep up with the torrent of recent good news regarding growth in financial strength and fan support for women’s sports. Reports of soaring team valuations, higher earnings for athletes, new sources of investment for leagues and record-setting...
Relegate the Idea of Relegation for North American Sports Leagues

Relegate the Idea of Relegation for North American Sports Leagues

Although it’s true that in a meeting with Phoenix Suns employees NBA commissioner Adam Silver mentioned the idea of relegating the league’s two worst performing teams to the G League, it’s a safe bet that neither the NBA nor any other major pro sports league will...
Latest NBA Move Continues Borderless Trend in Sports Marketing

Latest NBA Move Continues Borderless Trend in Sports Marketing

Last week’s news that the NBA has relaxed its rules around teams allowing sponsors to promote their partnerships outside North America is just the latest step in U.S. pro sports leagues seeking opportunities to grow revenue and fan bases from around the globe....
Sponsorship Activity Heats Up Among Insurance Brokerages

Sponsorship Activity Heats Up Among Insurance Brokerages

Insurance companies in the property/casualty and healthcare fields have long been among the most active sponsors across sports, entertainment and other types of corporate partnerships. And while the presence of major providers in the U.S.—Allstate, Cigna, GEICO, State...
Takeaways from the TicketManager Customer Summit

Takeaways from the TicketManager Customer Summit

While we look forward to sharing more of the information and insights shared by the many panelists and guests at last week’s TicketManager Summit in New York City, below are a few highlights in the immediate wake of the event. Commitment to Measurement. As a longtime...
Partners Pick from Pack of Pickleball Prospects

Partners Pick from Pack of Pickleball Prospects

Online used car buyer and seller Carvana announced last week that it would become the title sponsor of the Professional Pickleball Association beginning in 2023. That agreement was followed the next day by news that Molson Coors had signed a deal making its Vizzy,...
The Metaverse Has Discovered Naming Rights

The Metaverse Has Discovered Naming Rights

LootMogul, a company that is creating 180 “sports cities” in the metaverse, announced last week that it had reached its first naming rights deal. Hoop Culture, an online retailer of basketball lifestyle apparel and accessories will affix its name to an arena in...
U.S. Leagues See Lands of Opportunity Overseas

U.S. Leagues See Lands of Opportunity Overseas

The NBA heads to Japan this weekend for two preseason games while the NFL returns to London for a regular season matchup in London. Sunday’s game at Tottenham Hotspur Stadium is the first of five international games this NFL season, with two more in London in October,...