Should Selection Sunday Become a Prime Partnership Opportunity?
The best performing brand partnerships are successful because they help address a need for the rightsholder and improve the experience for fans, participants and audiences. Observing the fallout from this (and previous) year’s NCAA Division 1 Men’s Basketball...
Who Are You Talking To? The Four Types of Brand Partners
During a recent meeting with a rights holder executive regarding her property’s sponsorship sales organization and strategy, the discussion turned to ways the partnership marketing team could be most efficient in preparing for initial meetings with prospects. When the...
Follow the Money: Brands Should Track Investors When Considering Partnerships
Deloitte’s Sports Business Group has just published its 2024 Sports Investment Outlook, which offers an overview of global activity in 2023 as well as the company’s thoughts on the direction of mergers and acquisitions activity this year. The report’s findings offer...
New York Jets Announce TicketManager As Proud Partner
Global Company will Enable Jets Corporate Clients Through Ticket Management Software The New York Jets premium partners will find it far easier to care for their ticket inventories, thanks to the team’s latest partnership. The Jets introduced TicketManager, a global...
WNBA Becomes Hotbed of Financial Services Competition
The biggest battles of the upcoming WNBA season will include rematches between two-time defending champion Las Vegas Aces and their Finals rivals New York Liberty, and soon-to-be rookie phenom Caitlin Clark versus the league’s established stars. But an off-court clash...
Caitlin Clark’s Arrival: The Future of the WNBA
Caitlin Clark has been the center of the sports world for the last few weeks. On February 28th, Clark became the highest scorer in women’s NCAA basketball history, passing Lynette Woodard’s 3,649 points. But she didn’t stop there. On March third, Clack passed the...
Who’s Getting Paid in Sports Partnerships’ Future?
Predicting technology trends is a fools’ game for most of us not named Jobs, Gates, Zuckerburg, Cook or a handful of other tech luminaries. Yet there is considerable focus on mixed reality and spatial computing right now and a growing consensus among Silicon Valley...
The Downside of Sports’ Must-See Media Status
Sports marketers are quick to share the narrative that live sports programming is the last bastion of “appointment TV.” By pointing out that sports content can still deliver massive viewership and ratings in the face of channel fragmentation and changing audience...