Amazon Fan Study Includes Multiple Takeaways for Brand Partners
Amazon just released results from a study of fandom across 12,000 consumers in 12 countries, which it conducted with cultural insights and brand strategy consultancy Crowd DNA. Intended as a promotional tool for advertising opportunities across Amazon and Twitch...
TicketManager Named Best Place to Work in SoCal for the Second Straight Year!
Southern California, October 30, 2023 TicketManager today announced it has been named to the Best Places to Work SoCal 2023 list by Best Companies Group. TicketManager was recognized and selected based on responses from a detailed and comprehensive survey of its...
Did Fanatics Just Score the Deal of a Lifetime?
For 43 years, the Make-A-Wish Foundation of America has been synonymous with creating moments of joy for critically ill children. This week, sports products manufacturer and retailer Fanatics announced that the nonprofit organization’s sports-related wishes will be...
How Baseball/Softball, Cricket, Lacrosse, and Flag Football can grow from Olympic Exposure
On Monday the 16th, the International Olympic Committee (IOC) officially approved five new sports : baseball/softball, flag football, cricket, lacrosse, and squash for addition to the 2028 Los Angeles Summer Olympics . These additions by the committee align with their...
Loyalty Programs: The Next Great Activation
The case study of VerizonUp, the loyalty program leveraging thousands of tickets to engage millions of members. See how they did it…
KC Current Stadium Naming Deal Is on the Right Track
Kansas City’s NWSL team announced a ten-year agreement last week making railway giant CPKC the naming rights partner for its under-construction stadium for an undisclosed price. Typically carrying much higher price tags than official sponsor packages, the ability of...
Will LaCroix’s Patch Deal Add Fizz to Sparkling Water Category?
When the Florida Panthers take the ice at home tonight for the first time in this young NHL season, they will be sporting the logo of LaCroix Sparkling Water on their jerseys, having finalized a first-time patch sponsorship with the brand this week. The debut is the...
Truth and Consequences of AI-Powered Sponsorship Lead Generation
There may be no arguing with the success that some sports and entertainment properties are finding by using AI to generate qualified sales leads, but that doesn’t mean it’s an entirely good thing. Put another way, I would not suggest that teams such as the Nashville...