Major League Cricket has revealed some major players in the business and tech communities intend to spearhead funding for the recently launched league. Led by Microsoft, a Series A and A1 totaling €42 million (approximately US $44 million), plus an additional €72.6...
Although the dust-up between Alabama’s Nick Saban and Texas A&M’s Jimbo Fisher was an entertaining midweek diversion from similar squabbles in politics and more dreary news about the war in Ukraine and falling financial markets, it was a sideshow to the legitimate...
English Premier League’s Chelsea Football Club and cryptocurrency digital investing platform WhaleFin intend to sign a sleeve deal at a reported £20 million cost. Hyundai has been the primary logo featured for the past four years. Tentative plans are for WhaleFin’s...
A recent JohnWallStreet article cogently summarized a festering situation in the relationship between sports rights holders and their brand partners: access to fan data and the critical insights that stem from it. This is an issue that has been addressed numerous...
Major League Soccer (MLS) and Socios.com have scored a partnership for years to come. 26 teams – out of a possible 28 – are on-board with the deal. Only DC United and Charlotte FC declined based on existing sponsorship contracts that might have presented a possible...
At the same time it is riding a swelling tide of interest in women’s sports, the WNBA is also experiencing significant growth pains, not the least of which is the ability of teams to field a full roster of players while meeting the terms of the league’s hard salary...
Members of the International Olympic Committee (IOC) have started meeting to show a vision for future sponsorship, marketing, branding opportunities ahead of the 2032 Summer Olympiad. 2032 in Brisbane will mark the first year Australia has played the role of host...
The ability to access volumes of data has changed the game for sellers of sponsorships and other sports marketing opportunities. Pitches and presentations are loaded with statistics, insights and information regarding audience fit, consumer behavior, content...
Jordan Spieth is renewing his decade-plus partnership with Under Armour. The agreement will provide coverage until December of 2029 at which time the golfer will be 34 years old. Effectively, it is a four-year extension of his previous deal. Spieth first rose to...
Multiple recent conversations with brand-side marketers have reinforced the idea that one of the most valuable benefits rights holders can offer their corporate partners is making introductions and helping them forge relationships with potential business customers,...
