Caitlin Clark has been the center of the sports world for the last few weeks. On February 28th, Clark became the highest scorer in women’s NCAA basketball history, passing Lynette Woodard’s 3,649 points. But she didn’t stop there. On March third, Clack passed the...
Predicting technology trends is a fools’ game for most of us not named Jobs, Gates, Zuckerburg, Cook or a handful of other tech luminaries. Yet there is considerable focus on mixed reality and spatial computing right now and a growing consensus among Silicon Valley...
Sports marketers are quick to share the narrative that live sports programming is the last bastion of “appointment TV.” By pointing out that sports content can still deliver massive viewership and ratings in the face of channel fragmentation and changing audience...
When you think of Los Angeles basketball, most think of the Los Angeles Lakers. You might even think of UCLA basketball with John Wooden and Lew Alcindor. For the casual basketball fan, the Los Angeles Clippers are an afterthought. But Clippers owner Steve Balmer and...
My first sports event as a newly arrived student at Northwestern University in September 1982 was the football team’s victory over Northern Illinois that ended the longest losing streak in NCAA Division I FBS history at 34 games. The experience featured both the worst...
The volume of commentary expressing disappointment with the NBA All-Star Game from sports media pundits, business execs, fans on social media and other observers this week has mirrored the outrageous number of points scored in the much-maligned event. (A three-pointer...
Marking it’s 30th anniversary as a top-level partner of soccer’s UEFA Champions League, Mastercard unveiled a promotion just before the start of this year’s Round of 16 matches last week that manages to be both future-facing and traditional. The financial services...
Fair warning that today’s post contains no insights into how to wring additional value out of sports partnerships. Nor does it uncover any interesting trends or share much in the way of practical takeaways for sports marketing practitioners. Instead, it shines a light...
This year’s NFL Championship in Las Vegas exceeded all the lofty expectations set in the lead up to the Big Game. Advertisers, broadcasters, and fans alike all expected a championship for the ages, and they received more than they could’ve ever wanted. The NFL’s 58th...
From its inaugural visit to Las Vegas to the never-ending interest in the Travis Kelce-Taylor Swift romance, and from an overtime nail-biter of a game to near-certain record ratings, Sunday’s NFL championship game definitely delivered for avid fans, casual viewers and...
