The International Cycling Union (UCI) has named Sir Chris Hoy its ambassador for its World Championships to be held from August 3rd to 13th, 2023.
Hoy represents a marked coup for event organizers. He won the gold medal at the Olympics six different times and is also an 11-time holder of the UCI World Champion crown. A native of Scotland too, Hoy represents the “local boy” who accomplished his greatest dreams in the sport, and now impart his wisdom and experiences upon others.
Suffice to say, Hoy ought to be a tremendous draw to boost television ratings and individuals watching the events unfold in-person.
Industry sources anticipate more than one million spectators will attend the various events across Scotland, along with a TV viewing audience worldwide approaching one billion people. If those estimates hold true to form, it will amount to one of the Top-10 most watched sporting events of all-time.
Co-hosts for the 2023 Championship are the Scottish government, UK Sport, Glasgow Life, Glasgow City Council, British Cycling, VisitScotland, and the eponymous UCI.
The spirit of the 2023 competition is being positioned as one of uniting the global cycling community – professional & amateur, avid & casual fans too. Organizers also have expressed hope the inaugural event will become the de facto blueprint of future editions.
Cyclists will compete for rainbow-colored jerseys as another expression of unity and collegiality.
The total count of competitors is projected to surpass 8,000 amateur and elite cyclists from more than 120 countries, culminating in 190 world champion winners.
Locals are being encouraged to volunteer en masse at the event in tandem with the kickoff of a Champions of the Worlds initiative.
In addition, by bringing together different parties from all the various corners of the sport of cycling, organizers see quite a bit of potential to capitalize (figuratively and literally) with so many resources all in one place: participant & spectator travel, broadcast rights coupled with targeted coverage in the media, and more.
The event is being held in Glasgow, Scotland and elsewhere across the country. For the first time, the spectacle will encompass all 13 UCI’s disciplines at a single event including the Para-cycling Road World Championships, the Para-cycling Track World Championships, the Mountain Bike Downhill World Championships, the Mountain Bike Marathon World Championships, the Trials World Championships, the BMX World Championships, the Gran Fondo World Championships, the Road World Championships, the Track Cycling World Championships, the Mountain Bike Cross-country World Championships, the Mountain Bike Cross Country Eliminator World Championships, the BMX Freestyle Park World Championships, and the Indoor Cycling World Championships.
The leader of the Glasgow City Council, Susan Aitken, hyped up the 2023 event calling it the biggest of its kind ever staged in the city.
Paul Bush who is chair of the 2023 UCI Cycling World Championships term it ground-breaking.