Why Verizon Invests in Sports Sponsorships and Live Events

Verizon’s partnership portfolio is among the most complex and expansive globally – with deals spanning sports, music, entertainment, and gaming.

Josh Kirwin, Director of Experiential Marketing at Verizon, discusses the power of live events as tools to strengthen connections with both business clients and consumers. He shares how attending these events with Verizon enhances customer engagement, loyalty, and advocacy, contributing to customer retention, revenue growth, and positive brand promotion.