When the big customer wants to go to the sold out game and the company doesn’t own season tickets, they turn to what is known as the Secondary market, where tickets are re-sold by ticket brokers and other fans for a number of reasons. The secondary market is dominated by StubHub, Ticketmaster’s Ticket Exchange, and a handful of ticket brokers who re-sell tickets based on demand.
The events are so in-demand companies pay an average of $366 per ticket. Though that number sounds high, companies reported a potential ROI of 1998% on each ticket.
Conclusion: Tickets drives real business with high ROI.
The corporate customer study pulls data from over 4,000 companies and 5 million tickets. This sample is the broadest scope of corporate ticket data available from 2012 and includes a range of small companies*All ticket data is anonymous. TicketManager has maintained the integrity of data by adjusting for outliers and understanding the economic differences between each major region with hundreds of tickets to enterprise giants with tens of millions dedicated to entertainment spend annually.*