This year’s NFL Championship in Las Vegas exceeded all the lofty expectations set in the lead up to the Big Game. Advertisers, broadcasters, and fans alike all expected a championship for the ages, and they received more than they could’ve ever wanted. The NFL’s 58th...
From its inaugural visit to Las Vegas to the never-ending interest in the Travis Kelce-Taylor Swift romance, and from an overtime nail-biter of a game to near-certain record ratings, Sunday’s NFL championship game definitely delivered for avid fans, casual viewers and...
We are just a few days away from the 2024 NFL Championship game! The 49ers and Chiefs will face off in Las Vegas this Sunday. With the year’s biggest sporting event comes countless activations from the team and league sponsors looking to capitalize on the hype and...
Alongside football bettors and fans of the four teams playing in the NFL’s conference championship games on January 28, there was another group of people with vested interest in the outcomes. United Airlines marketers had to sweat out wins by the Kansas City Chiefs...
As recent reports from the likes of PWC, SponsorUnited and others have documented, spending on sports sponsorships—not to mention partnerships in entertainment, arts & culture and other segments—continues to grow steadily each year, as it has for most of the last...
The NFL could not have asked for a better Big Game. The 49ers and the Chiefs will face off this Sunday. The legendary, classic franchise versus the current dynasty of the league. McCaffery and Purdy vs Kelce and Mahomes, and with Travis Kelce comes his family and...
Politicians are brands, and as such there is a compelling case that just like other marketers they can benefit from the power of affiliating with sports and entertainment properties. Political campaigns have long seen the value in reaching mass audiences by...
2023 was a financially arduous year for most brands, but that did not stop the continuous advancement of the sports sponsorship space. Sports sponsorship saw sizeable growth for all four of the major professional sports leagues in the United States, despite many...
It’s highly unusual, if not completely unprecedented, for a 23-month-old start-up to announce a reported seven-figure, multi-year, multi-country partnership with a major sports property, but that is what snack manufacturer Kudo has done in extending a UFC sponsorship...
Friends Arena in Stockholm, home to Sweden’s national football team, the prominent pro football club AIK, and a host of other major sports and entertainment events will take on a new name this summer. On July 12 it will become Strawberry Arena, the result of a new...
